{
  "items": [
    {
      "num": "01 / Craft",
      "title": "Experience & Product Design",
      "body": "I shape products around real human needs, threading Service Design, UX Research and craft together until the business case and the customer case are one and the same.",
      "tag": "Research · UX · Service Design · Prototyping"
    },
    {
      "num": "02 / Leadership",
      "title": "Leadership & Design Maturity",
      "body": "Hiring, coaching and embedding design teams that punch above their weight. I build the systems — research ops, discovery rituals, critique culture — that let designers do their best work.",
      "tag": "Hiring · Coaching · Ops · Strategy"
    },
    {
      "num": "03 / Outcomes",
      "title": "Mitigate risk, move revenue",
      "body": "Doing the right thing, and doing the thing right. I de-risk big bets with early discovery, then measure the impact in the only metric that really matters: outcomes.",
      "tag": "Discovery · Testing · Analytics · Impact"
    }
  ]
}