{
  "hero": {
    "name": "Josh Bowley",
    "tagline_words": ["humans.", "outcomes.", "clarity.", "growth."],
    "bio": "I'm <b>Josh Bowley</b>, a design leader with 15+ years helping fintech, healthtech and e-commerce teams create products people actually love. I build design functions, mentor teams, and turn research into revenue.",
    "location": "Available · Dubai / Remote",
    "established": "Est. 2011"
  },
  "approach": {
    "title_a": "What I",
    "title_b": "bring",
    "title_c": "to the table.",
    "lead": "Three things I've done at every stage, from scrappy startup to FTSE 100. All grounded in evidence, all measured in outcomes."
  },
  "work": {
    "title_a": "Selected",
    "title_b": "work.",
    "lead": "A decade of projects in fintech, healthtech and e-commerce. Every number is measured, not guessed."
  },
  "testimonials_section": {
    "title_a": "Words from",
    "title_b": "collaborators.",
    "lead": "The bit I'm most proud of; what people say when we work together."
  },
  "cta": {
    "line_1": "Meet user needs.",
    "line_2": "Mitigate risk.",
    "line_3": "Generate revenue."
  },
  "contact": {
    "email": "josh@design-for-humans.com",
    "phone_ae": "+971 (0)585324411",
    "phone_uk": "+44 (0)7799080581",
    "linkedin": "https://www.linkedin.com/in/josh-bowley-1b2b4422/",
    "location": "Dubai ⇌ Manchester"
  }
}